The masterplan covers 15 new cultural assets including museums, galleries and cultural centres that will serve as landmarks across each district. The most intense regeneration efforts will focus on the 9km heart of the ancient oasis – the ‘green lung’ of AlUla connecting Old Town, Dadan and Jabal Ikmah – and will trigger a major expansion of AlUla’s green and open spaces up to 10 million square meters, making the Journey Through Time Masterplan the world’s largest cultural oasis regeneration project. Through research and innovative solutions from water management to irrigation and land use, the replenishment of the Cultural Oasis will be a key element of the Journey Through Time Masterplan.The Kingdoms Institute, a flagship component of the plan, will be a global hub for archaeological knowledge and research dedicated to the cultures and civilisations that have inhabited this area for more than 7,000 years, including the ancient kingdoms of Dadan and Lihyan and the Nabataeans, who built the city of Hegra, a UNESCO World Heritage Site.Adding a total of 5,000 additional room keys into the targeted 9,400 keys by 2035, each district will offer its own tailored blend of living and hospitality options ranging from hotels and eco-tourism resorts to luxury lodges and canyon farms carved into the sandstone rocks.The wadi and the tramway will follow the route used by pilgrims on the Hijaz Railway for many centuries before, ensuring a memorable visual and interpretive experience of the transition from oasis to desert.A 46km low-carbon tramway will also connect AlUla International Airport to the five districts of the Journey Through Time, while the scenic road - as well as bicycle, equestrian and pedestrian trails - will promote a smooth and experiential approach to mobility.A 20km long public realm – the Wadi of Hospitality, which runs along the bed of the ancient oasis – will connect the five Districts and act as the green pedestrian-friendly ‘spine’ of the Journey Through Time.Fifteen new cultural assets including museums, galleries and cultural centres will serve as landmarks across each district.
A 9km portion constituting the heart of the Cultural Oasis would be fully rejuvenated, starting with its heart located in AlUla Old Town District.
These new tours will start in July, operate twice a day during July and August, and increase from September.The Journey Through Time will transform AlUla into a global destination for heritage, culture and nature. Sit back and relax while your pilot guides you over the land to identify the old and the new developments. Fly over the UNESCO World Heritage Site, Hegra, and take photos of the famous sandstone tombs. Be awed by the bird’s eye view of iconic landmarks such as Elephant Rock, Maraya, and AlUla Old Town. Now open as a year-round visitor destination, visitors have a great opportunity to explore this old land and embark on a new journey through the vast desert and cool oasis, to discover mysteries and uncover ancient truths of ancient societies and cultures.Įxperience the breathtaking views of AlUla’s stunning desert vistas and landscapes from the sky. The cultural exchanges are still visible via the earliest form of graffiti or social media etched into the rock faces and sculpted into the sandstone mountains. While the people are long gone, the conversations remain. They not only brought goods to trade but also ideas about art, architecture, agriculture, religion. The tourists came from near and far, India, Ceylon, South East-Asia, Mesopotamia, Greece, Egypt, Italy.
In the heat of summer, AlUla’s oasis offered a cool respite from the arid desert, plentiful water, food, and also trade for those bringing incense, textiles, jewels, aromatics, and spices. For several kingdoms and peoples over many thousands of years, AlUla, Kingdom of Saudi Arabia offered much appeal as a place to foster a prosperous, culturally enriched life.Īs attractive as the region was for homemakers, AlUla was just as popular for tourists.
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